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Recent Posts in ‘Savvy’


4 things to look for in an internship program

Over the years we’ve had interns from a number of colleges and universities. I have learned a great deal from the process of working with various institutions – some of which are better than others at designing a valuable experience for the student while providing a great value to the employer.  So what should you […]


Guest Post :: Solidifying Your Readership: Turning Skimmers into Dedicated Readers

By: Amy Medeiros There is so much more to maintaining a blog than simply creating content. It is not a case of if you publish it, they will come. In fact, your blog post content can be simply phenomenal, but if it does not draw readers in and capture their attention, you will get no […]


Happy National Small Business Week!


Loyalty Part II

I got a lesson in employee loyalty at my first job out of college. It was a lesson about what loyalty is not! In this workplace employees were rewarded for years of service, not how they contributed to the company. It was a place where you were fired if it was discovered that you were looking at […]

Customer Loyalty

Share it. Earn it. Keep it.

It’s a well-accepted fact that it costs more money to attract a new customer than it does to retain and grow an existing one. Still, many business owners are constantly chasing new business to the detriment of loyal customers. One of the things I am most proud of is our first customers, who began working […]


Guest Post :: How Spring Cleaning Goes A Long Way In Email Marketing Success

By: Paul de Fombelle Nothing helps you shake off the winter doldrums like livening things up with some spring cleaning. You’ve gotten your home and office ready, but have you taken a good look at your email list? Get rid of what’s stale and renew it with a fresh approach. Not sure where to start? […]



It seems like a simple question. Are you happy? For some the answer comes easily, for others it is more complex. I ask because March 20th is International Happiness Day. Yes, there really is such a thing and there are even reports to back it up.  The United Nations has a World Happiness Report.  If […]


Are You Annoying Your Viewers?

Video is a great medium and I am not just saying that because I own a media production company. The truth is more and more people don’t want to read or simply prefer a more visual medium. The appetite for video content is voracious. From the traditional case study to the eight second ad, video […]


Guest Post :: 5 Things you May not Know about Mobile Payments

By: Kristen Graminga Now that more than half of Americans own a smartphone, it seems highly likely that mobile-based payments will reach their predicted $142 billion in volume by 2019. Whether you currently accept mobile payments, have considered doing so, or aren’t convinced the technology is relevant to your business, here are five things you […]

Customer Service

Take a Lesson

Do you sometimes feel like the person or organization you are buying from acts like they are doing you a favor? I do. You go into a store and literally have to tackle someone to help you. You call a company and don’t get a call back for days. You get the distinct impression you […]