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Recent Posts in ‘Savvy’

Customer Service

Take a Lesson

Do you sometimes feel like the person or organization you are buying from acts like they are doing you a favor? I do. You go into a store and literally have to tackle someone to help you. You call a company and don’t get a call back for days. You get the distinct impression you […]

Work From home

Guest Post :: Productivity Tips for People Working from Home

By: Anne Sampson When you’re at an office and you have a boss looking over your shoulder at all times, you will constantly be reminded to stay productive. When you work from home, however, it’s up to you to stay motivated and to stay productive. The freedom of working from home comes with its own […]

Abandon Internet

Are you Sabotaging Your Video Efforts?

Video continues to be the media of choice for many businesses and the uses have expanded over the years to include a huge variety of both internal and external communications. One of the biggest areas of growth is in advertising.  According to eMarketer, “US digital video ad spending will climb to $14.38 billion in 2019 […]

hourglass

How Long is Too Long?

There is no question attention spans are getting shorter and shorter. Over the years, we have gone from making corporate overview videos that last ten to twelve minutes down to ninety second pieces. Training that used to be several hours of video has been compressed into less than forty- five minutes. This trend to shorter […]

GIft

To Gift or Not

Are you struggling with the “big questions” that pop up for business owners every year at this time? Should I give a gift? What should I give? Is it too small, too big? How far down my client list do I go? Do I give a gift to a one-time client or should it be […]

Giving Thanks

Little Thanks

It’s traditional to give thanks at this time of year and I like tradition. Usually I am thankful for big things like health, wonderful employees, and great customers. I am grateful for all those things however this year I am giving “little thanks.” To be specific I am focusing on all the little things that […]

shutterstock_245451610

Guest Post :: 5 Simple Ways Small Business Can Use SEO

by: Brad Shorr It’s hard for a small business to succeed in SEO, but it can be done. The key is to manage your efforts in the most efficient way possible, so I always look for SEO techniques that kill several birds with one stone. Here are five of the best: 1. Mobile-Friendly Website Google […]

Biz

Three Myths about Creative Businesses

Are all businesses created equal or are there some big differences?  There are some myths about creative businesses I would like to explore. First, here’s a little history. Economists tell us over the past decade many are choosing to steer clear of traditional work at large firms and opting to start a small creative business. […]

Plan and Pitch

Women Owned Business on the Rise

October is National Women’s Small Business Month. I have to be honest almost the whole month has gone by and this past week was the first I heard of the celebration. I understand the desire to put a spotlight on women because more and more of them are opening businesses. The U.S. Census Bureau cites business […]

Video

Suddenly “Cool”

Twenty eight years ago I started Cynthia Kay and Company Media Production after having worked in television for many years. The idea for the business was the result of the many requests the TV station received from businesses who wanted video production outside of what the station aired for advertising purposes. They wanted video for B2B marketing. The station […]