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Recent Posts in ‘Savvy’


Think Like an Inventor

Shark Tank, it’s that popular TV show where entrepreneurs and inventors try to get the celebrity panel to invest. All the attention on this show is inspiring individuals to take their ideas to the next level. Every day across the country people are playing out that show, off the big screen. In fact, the US […]


Women Strengthening Michigan

This past week I had the opportunity to participate in a panel discussion for Michigan Governor Rick Snyder called “Women Strengthening Michigan.” It was one of a series of discussions held around the State which brought together women educators, business owners, physicians, and government officials. To see the various discussions, click here. There is no […]

New Year

Happy New Year!

I know, I know. You think I am a bit early… but, like many businesses, our year-end was September 30th.  Since the business opened its doors on September 10th, 1987 our accountant picked the closest quarter end. So I actually get to celebrate the New Year twice! As I ended the year and looked forward […]

Who says there's no such thing as a free lunch?

Who Says There Is No Such Thing as a Free Lunch?

This is the story of an amazing example of customer service and marketing.  I was in Chicago for a Board meeting and here is what happened. A group of us went to lunch at a wonderful little restaurant called The Gage on Michigan Avenue. One of my fellow travelers visits the city often and this […]


Is Small Business Better off Today?

The news has been terrible for years so small business owners are hungry for some good news. They got it. In a recently released survey by the National Small Business Association (NSBA), there was a sense of confidence that finally things might be on the upswing.  If you want to check out the whole report, […]


Fall Leave?

All the local news channels in our area are in the “back to school” programming mode. There are features about how to get kids back on a regular schedule, school safety, and buying back-to-school supplies. With all of the attention, I had to stop and go back to count how many days I had taken […]


Selling to Small Business

I recently had the opportunity to talk to a group of individuals who are focused on selling to small and medium size businesses. I was trying to give them a snapshot of the profile of a small business owner and why we are very different than the large, complex, customers they typically serve. While one […]

potato picture

Potato Salad

Call me old fashioned but I was dumbfounded and quite frankly disgusted at a recent Kickstarter campaign.  A man started a campaign to make a bowl of potato salad. His goal was $10 and his pitch was, “Basically I’m just making potato salad. I haven’t decided what kind yet.” Not particularly inspiring or noteworthy. But, […]

The Golden Brand

Promoting Your Brand with Video

It’s a fact. Today, many people simply do not read. The reasons are many and varied. We spend so much time on computers that we need a break.  We want to have a richer experience – to see and hear about things rather than just reading.  And, it’s just more fun to see a video. […]


Don’t be Afraid to Fail

A few weeks ago I was in Washington, DC where I attended the National Small Business Association Washington Presentation. The sessions were focused on small business and you can read about them and the White House briefing at While in DC, I had the chance to do some sightseeing and visited several monuments. No […]