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Recent Posts in ‘Savvy’


Guest Post :: Building a Brand from a One-Person Shop to a Global Business

By: David S. London, VP of Sales for CPV Manufacturing When CPV Manufacturing first started, our founder, Isaiah Engle, never imagined the company would reach such great successes. He also never thought the business would serve the US Navy. It was just a one-person shop dedicated to providing steam-driven reciprocating pumps with high-quality replacement valves. […]


Can you Spot the Owner?

Years ago, as a little girl, I remember going to Meijer with my dad. We were out in the parking lot and he stopped to chat with a man who was picking up bits of trash. Long story short, the man was Fred Meijer, the founder and owner of what was at the time Meijer […]


Guest Post: How a Mobile App can take your Small Business to the Next Level

By: Red Foundry A mobile app may be the one missing piece from your business marketing strategy. Having one could help you attract new customers and strengthen existing customer relationships. Explore how a dedicated business app can help you grow to the next level, even if you are the owner of a business that feels […]


NSBA Leadership Conference: The Recap

There is nothing like getting together with a group of small business owners from around the country to network, get critical updates on legislation and hear from thought leaders. That’s what I did this past week at the National Small Business Association’s Leadership Conference in Washington, DC.  I realize how lucky I am to be […]


Too Busy to Learn?

If you are like most business owners you are inundated with pitches for training, workshops, and seminars to attend. They tout things like: Learn the 7 Proven Ways to Grow Your Sales Create a Culture of Success and Overcome Obstacles One Day to Greatness Attend this one-day leadership institute to interact with other women business […]


4 things to look for in an internship program

Over the years we’ve had interns from a number of colleges and universities. I have learned a great deal from the process of working with various institutions – some of which are better than others at designing a valuable experience for the student while providing a great value to the employer.  So what should you […]


Guest Post :: Solidifying Your Readership: Turning Skimmers into Dedicated Readers

By: Amy Medeiros There is so much more to maintaining a blog than simply creating content. It is not a case of if you publish it, they will come. In fact, your blog post content can be simply phenomenal, but if it does not draw readers in and capture their attention, you will get no […]


Happy National Small Business Week!


Loyalty Part II

I got a lesson in employee loyalty at my first job out of college. It was a lesson about what loyalty is not! In this workplace employees were rewarded for years of service, not how they contributed to the company. It was a place where you were fired if it was discovered that you were looking at […]

Customer Loyalty

Share it. Earn it. Keep it.

It’s a well-accepted fact that it costs more money to attract a new customer than it does to retain and grow an existing one. Still, many business owners are constantly chasing new business to the detriment of loyal customers. One of the things I am most proud of is our first customers, who began working […]