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Recent Posts in ‘Savvy’

Content. Content. Content.

Everywhere you look there is an explosion of video by businesses across various platforms; company websites, business YouTube channels, Facebook live events and other social media platforms. In the past, music videos were trendy. While they still have their place, video is increasingly content-driven for both internal and external communications. That’s because today videos can […]

What You Need to Know about Credit Card Acceptance – the Complete Checklist

Americans are hooked on plastic. And with the correct approach, you can situate your business to tap into this large and worthwhile market. That said, from integration to payment security to customer service, there are several considerations that should factor into your decision-making. For a complete look, check out the comprehensive infographic created by BluePay […]

International Women’s Day

I have been thinking about writing this for a week, but I was too busy working so please excuse the delay. According to the International Women’s Day website, March 8th was “a global day celebrating the social, economic, cultural, and political achievements of women.”  The site offered some good ideas on how to celebrate. Unfortunately, the […]

It’s a Priority

I recently attended the Small Business Congress in Washington, DC. This was a gathering of small business owners from across the country who meet every two years to listen, learn, and then vote on the priorities they want the National Small Business Association to pursue when advocating for small business.  The Top 10 issues are what […]

How to be a Small Business Advocate

If you care about something, you advocate for it. I care about small business, so I use every opportunity to spread the word. To advocate means, “to speak or write in favor of; to support or urge by argument; respond publicly.” For many years, I have been involved in efforts to bring the small business […]

Instill Confidence with Communication

It’s a simple truth. Consistent communication in an organization instills confidence. In fact, companies with engaged employees outperform those without by 202%. This is especially important with employees who are being asked to do more and more during a time of exponential change in the business world. Many companies have traditional employee communications like newsletters […]

If you sell based on price…Read This!

It’s that time of year when many companies are renegotiating contracts and service agreements. I am doing just that with a number of our large customers. It reminded me of a few things which are critical to the buying process. Everyone thinks it is about price but there are other factors that are just as, […]

The Art of Holiday Gift Giving

It’s that time of year-time for gift giving to show appreciation for clients and partners.  I admit it – I love to show customers how important they are to our company and how much we value the relationship. Over the years we have tried a variety of things.  We have done the typical; pens, mugs, […]

Guest Post :: 4 Types of Holiday Shoppers and How to Market to Them

By: Erika Brookes It’s a given that the holiday shopping season is the biggest, busiest, most lucrative time of the entire year when it comes to the ever-important bottom line. Stores everywhere are stuffed to the gills with eager shoppers looking for the best deal on that perfect item. Thanks to events like Cyber Monday, […]

Holiday or Havoc?

It happened again. Fall whizzed by me and the holidays are around the corner. I am already inundated by the invitations to fundraisers and holiday events. Yes, it is important to be involved and visible in your community, but you simply cannot be everywhere. When you own or manage a small business you wear many […]