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Recent Posts in ‘Savvy’

How to be a Small Business Advocate

If you care about something, you advocate for it. I care about small business, so I use every opportunity to spread the word. To advocate means, “to speak or write in favor of; to support or urge by argument; respond publicly.” For many years, I have been involved in efforts to bring the small business […]

Instill Confidence with Communication

It’s a simple truth. Consistent communication in an organization instills confidence. In fact, companies with engaged employees outperform those without by 202%. This is especially important with employees who are being asked to do more and more during a time of exponential change in the business world. Many companies have traditional employee communications like newsletters […]

If you sell based on price…Read This!

It’s that time of year when many companies are renegotiating contracts and service agreements. I am doing just that with a number of our large customers. It reminded me of a few things which are critical to the buying process. Everyone thinks it is about price but there are other factors that are just as, […]

The Art of Holiday Gift Giving

It’s that time of year-time for gift giving to show appreciation for clients and partners.  I admit it – I love to show customers how important they are to our company and how much we value the relationship. Over the years we have tried a variety of things.  We have done the typical; pens, mugs, […]

Guest Post :: 4 Types of Holiday Shoppers and How to Market to Them

By: Erika Brookes It’s a given that the holiday shopping season is the biggest, busiest, most lucrative time of the entire year when it comes to the ever-important bottom line. Stores everywhere are stuffed to the gills with eager shoppers looking for the best deal on that perfect item. Thanks to events like Cyber Monday, […]

Holiday or Havoc?

It happened again. Fall whizzed by me and the holidays are around the corner. I am already inundated by the invitations to fundraisers and holiday events. Yes, it is important to be involved and visible in your community, but you simply cannot be everywhere. When you own or manage a small business you wear many […]

You are Fired!

You are fired! Those can be the worst or the best words you might ever hear, and time has a way of changing your perspective.  I started my career in broadcasting and by all accounts, I was pretty successful. I was promoted several times, won awards, and had a great following. That’s the good news. […]

Guest Post :: Protect Your Business from Cyber Attacks

By: Melissa Davidson One of the many bad things about cybercrimes is most companies don’t know they’ve been hacked until it’s too late. Meanwhile, cybercrimes are one of the most commonly reported types of fraud (44%) and also one of the top “man-made” risks businesses face, according to statistics by Boston University. With that being […]

National Women’s Business Week

Back in 1928 a celebration began to honor business women. Think about it- 1928! The celebration is attributed to Emma Dot Partridge who was the executive secretary for the National Federation of Business and Professional Women’s Clubs from 1924 through 1927. It is held the third week of October each year. The U.S. Small Business […]

Guest Post :: Three Ways to Promote Employee Health

By: Melissa Davidson Workplace culture that encourages competition – spoken or not – is perfectly normal and some people even thrive on it, but it also puts a lot of pressure and stress on employees. If employees’ mental and physical health starts to erode because of too much stress, a decline in morale could result. […]